Updated: Jun 4
Many people do not think of who their ideal client is before they start a business. Does this sound like you? If it does let's not waste anymore time. Let's get started building your ideal client or avatar.
I usually say to people to get personal with their avatar and give them a name and gender.
Then write down their demographic details such as the color of their hair and eyes, where they live, their education level, their occupation, marital status, any children.
What are their core values, what do they believe, their religion, their world view on certain issues.
What do they do for fun, what books/magazines do they read, what movies or television programs do they watch, who do they hang out with, where do they hang out with.
Who do they follow on social media, what Bloggs they read.
What car do they drive, what brand clothing do they wear.
You've got to think like your avatar, talk and be like your avatar to be able to market to your avatar.